Neither did I until a few weeks ago! But it's a great idea, because Malbec is a wonderful grape that deserves it's own day.
Malbec Day has only happened the last two years and it may create a trend - of course, there are almost enough grape varietals for the 365 days of the year!
I enjoyed a bottle a few days ago and it is a remarkable value, full of berry, plum and smoky flavours.
But for my own Malbec Day dinner I'm going with another great 91 point wine - the Bodega Colome Estate Grand Altura 2010 from the Calchaqui Valley in Argentina - which the Wine Spectator promises is a suave, racy wine that will deliver game, crushed cherry and wild berry notes - all for $30 from BC Liquor Stores, who have only 176 bottles left!
Happy Malbec Day!